tourism
Companies working within the travel sector nevertheless leisure or business compete aggressively for every customer and every emerging market.
But winning these accounts, entering new markets, developing competitive advantage has become increasingly difficult due to fast expansion of giants with limitless resources, pricing pressures and ever-changing customers.
Plus, more and more customers are shifting their decisions between different channels, armed with data and focused on controlling costs for their trip, determined that will choose the one who gets them most for less, before even making a decision.