Marketing is Everything. We see customer acquisition as simple aligning or shifting where consumers/customers or buyers drive/align their own journey with your brand, product or service.
We use the intersection of content and sales strategy, marketing analytics, and the constantly evolving trade and market, to help our consumers and buyers to SHIFT. We are striving towards the goal How to Sell More Product, to More People, More Often.
- The Framework
Customers/consumers drive the buyer journey. So, to control the journey, join the buyer or direct the customer. Or both. Together with you we develop the core acquisition strategies, major investments, specific program types, priority KPIs and required capabilities to drive growth.
- Content Marketing Strategy
To build effective content and create path for your customer, begin with an audit of “today”. Together with you, we create and build marketing strategies that will map your customer journey always serving the correct message at the correct time.
- Predictive Analytics
You need to nurture the sales-ready leads which will enable the marketers and sales team to “take a quota.” We help you define criteria to build and create leads. Together we build strategies to get the right quality leads and identify the next best customer or lead in the loop.
- Marketing Evaluation and Selection
The marketing playground is massive, complicated and ever-changing. We can help you with evaluation and selection of all options for your product or service for all marketing tools and cases, recommending relevant marketing approaches which will serve your customer needs best.